Memes & Marketing

Over the last 5 years, Memes have taken over the internet by storm. It became a huge part of our society today. Memes are used to satisfy our humor and even to influence us in habits or politics. Could memes be the new way of marketing?

What is a Meme?

Dictionary.com defines a meme as "an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation."

A meme can be a humorous image, video, piece of text, etc., that is copied and spread rapidly by Internet users. There are tons of memes can are created every day and become viral.

Examples of Memes

Memes in Marketing

Memes are a great strategy when trying to market a service or product. Here are 4 reasons why that I found in the article, Memejacking: The Complete Guide to Creating Memes for Marketing ...

1) They're Already Viral

2) They Make Great Social Media Fodder

3) They Attract Traffic, Likes, and Links

4) They're Quick and Easy to Create

Memes, in my opinion, are like the ADs we see on TV and billboards. I say that because ADs are more likely to be remembered when the AD leaves a memorable effect on the audience. Either it is humorous, emotion striking or serious.

Visuals always seem to leave a higher impact than words. I believe the concept of memes can be turned into multiple meanings. That's why memes are so great for marketing. It's all about leading that idea to become the success that it already is. Social Media plays a huge factor in that because more individuals are getting their hands on different social media platforms. Which means more content is being shared among people all over the world.